The UX Strategy Report
12 sections. Every discipline. One document that tells your team exactly what to build, in what order, and why.
Most digital projects fail in the gap between strategy and execution. The UX Strategy Report closes that gap — research, architecture, design, and handoff in one structured document, produced before your team writes a line of code.
All 12 sections, explained.
01
Executive Summary + Thesis
The core argument in plain language. What is broken, what the rebuild must accomplish, how the report is organized. Written for leadership alignment.
02
Competitive Audit
Feature-by-feature parity matrix against your top 2–3 competitors. Where you win, where you lose, and what creates defensible moats.
03
Top 5 Differentiator CTAs
Five capabilities that must ship, in priority order. Each paired with copy, the behavioral lever it activates, and the moat it builds.
04
JTBD Personas
Three to four user archetypes built using Christensen’s Jobs-to-Be-Done framework. Functional goal, emotional goal, pain point, and win metric per persona.
05
User Flows
Full acquisition, conversion, and retention flows using a Double Diamond structure. Edge cases documented. Competitor failure points called out explicitly.
06
Information Architecture
Complete sitemap with a URL system designed for SEO first. Canonical URL principles, content hierarchy, navigation structure.
07
Wireframes
Mobile-first grayscale blueprint screens. Minimum 8, typically 11–15. Each annotated with the Nielsen heuristic it satisfies and the JTBD persona it serves.
08
Hi-Fi Visual Directions
Polished visual designs for every wireframed screen. Typically two homepage directions for leadership to choose from. Interactive prototypes for key flows.
09
SEO Template System
Programmatic URL architecture, Schema.org requirements, Core Web Vitals targets, keyword cluster assignments, and internal linking map.
10
Hosting + Platform Matrix
Honest analysis of your current stack versus recommended alternatives. Five-year TCO, integration map, migration risk assessment.
11
Developer Handoff
Complete Atomic Design component inventory. Full CSS design token system as copy-paste-ready CSS custom properties. Accessibility checklist per component.
12
Phased Roadmap
Week-by-week build sequence ordered so paid acquisition improves before full launch. Quarterly compounding plan for SEO, account features, and product expansion.
See a complete report in the wild.
We built a full UX Strategy Report for a US Bus Charter Co. — all 12 sections, 11 wireframes, two hi-fi visual directions, a live interactive prototype, and a 14-week roadmap.