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UX Strategy Reports, product designs, brand identities, and custom builds — delivered for clients across New Jersey (NJ), New York (NY), and nationally.
Featured · UX Strategy Report
Charter Bus Co.
Bus Charter Transportation · May 2026
A 35-year charter bus company competing against Charter #1 and Charter #2. We delivered the complete rebuild strategy — competitive teardown, JTBD personas, 11 wireframed screens, two hi-fi visual directions, SEO system covering 250+ cities, full design token system, and a 14-week roadmap.
JTBD Personas
11 Wireframes
SEO Templates
Design Tokens
14-Week Roadmap
SEO Gap
Designed a programmatic route system covering 500 top A-to-B routes — an organic wedge their paid budget couldn’t buy.
Conversion
Designed a hybrid instant-quote model matching Charter #1 60-second speed while outperforming Charter #2 on trust signals.
AI Moat
Roadmapped a natural language trip planner for Q4. Neither competitor has shipped anything like it.
