Wireframes · Mode 2 · The Wireframe Architect
Eleven screens.
Mobile-first. Grayscale.
Blueprints, not products. Each screen below is paired (mobile 375 → desktop 1280) with annotations citing the heuristic it satisfies, the persona it serves, and the interaction pattern it implements. No polish — that's intentional. Polish lives in the hi-fi set.
Wireframe 01
Homepage
375 × Mobileuscoachways.com
≡
[USC LOGO]
CALL 24/7
⚑ Trip Guarantee: backup bus in 2hrs or 110% back
[CHARTER BUSES THAT SHOW UP. SINCE 2004.]
[300K+ trips · FEMA & Fortune 500 approved]
QUOTE BUILDER · STEP 1 OF 4
One-way
Round trip
Hourly
[Pickup city / address]
[Destination]
[Date · passengers]
SEE PRICES →
No calls · ~60 seconds
DOT #2418
GSA
★4.6
FEMA
[How USC works]
[Hero photo · real bus + driver]
SOLUTIONS
Weddings
Corporate
Sports
Schools
Religious
Casino
F500 CLIENTS
[LOGO]
[LOGO]
[LOGO]
[LOGO]
[Reviews · Trustpilot 4.6]
Get an instant quote →
[FOOTER · Cities · Routes · Trip types · About · Help · Legal]
1280 × Desktopuscoachways.com
⚑ USC Trip Guarantee · Backup bus in 2 hrs or 110% refund · 24/7 planners at (844) 728-3661
[USC LOGO]
Solutions ▾
Locations ▾
Pricing
For Business
About
(844) 728-3661
Get a quote
SINCE 1990 · 300K+ TRIPS · 44 STATES
[Charter buses that show up.
Backed by 35 years and a 110% guarantee.]
Backed by 35 years and a 110% guarantee.]
SEE PRICES IN 60 SEC
Talk to a planner
DOT #2418
★4.6 (2.4K reviews)
FEMA partner
GSA Schedule
QUOTE BUILDER · 4 STEPS · ~60 SEC
One-way
Round trip
Hourly
[Pickup city or address]
[Destination]
[Date]
[# Passengers]
SEE PRICES →
No call required · or call (844) 728-3661
⚑ TRIP GUARANTEE
110% back
🏛 FED & F500
FEMA · GSA approved
⌖ LIVE TRACKING
Track + message driver
⤳ TEAM ACCOUNT
One dashboard, all trips
↧ PRICE MATCH
+ $100 back
DESIGNED FOR YOUR TRIP TYPE
[Weddings]
[Corporate shuttle]
[Sports teams]
[Schools]
[Religious]
[Casino]
TRUSTED BY THE BUYERS WHO CAN'T AFFORD A NO-SHOW
[F500 LOGO]
[F500 LOGO]
[FEMA]
[GSA]
[F500 LOGO]
[UNIVERSITY]
★★★★★ TRUSTPILOT · 2.4K
★★★★★ GOOGLE · 1.1K
★★★★★ BBB · A+
Get an instant quote in 60 seconds →
[FOOTER · 250 city links · Top routes · Trip types · Operator portal · About · Help · Legal]
Annotations
- M · R Hero quote builder is the single most important pattern on the page. Coordinators (Maya) don't browse, they need pricing. Removes Fogg Ability barrier.
- D · M Trip Guarantee top band is a Cialdini commitment signal. Persistent across every page (sets the deal).
- D Federal & Fortune 500 logos row targets procurement buyers. Authority lever.
- Five-up CTA row visualizes the moats from Section 03. Each is a destination, not decoration.
- Nielsen H6 (Recognition) · Solutions row uses real categories, not jargon (no "ground transportation solutions"). H4 (Consistency) · CTAs maintain shape and copy across the page.
- Desktop uses 7/5 split (content/form) — eye reads value props, hand uses form. Mobile stacks form-first because thumbs-on-glass buyers are intent-led.
Wireframe 02
Quote Builder · 4-step
375 × Mobile · Step 2 of 4/quote
← Back
[USC]
Save & exit
1 ✓
2 Trip
3
4
[Where are you going?]
We'll find buses available for your dates and route.
PICKUP
[Search address or landmark…]
Recents: [JFK Airport · Madison Sq Garden · USC office]
DESTINATION
[Search address or landmark…]
+ Add stop
↹ Swap
WHEN
[Pickup date · time]
[Return date · time]
⚠ < 48 hrs · expedited rate may apply
Continue →
Auto-saved · resume anytime via SMS link
1280 × Desktop · Step 2 of 4/quote
[USC LOGO]
1 ✓ Trip type
2 Trip details
3 Group & amenities
4 Your info
Need help? (844) 728-3661
[Where are you going?]
Pickup, destination, and dates. ~30 seconds.
PICKUP
[Search address or landmark…]
Recents: [JFK · MSG · USC office]
DESTINATION
[Search address or landmark…]
+ Add stop · ↹ Swap
WHEN
[Pickup date · time]
[Return date · time]
[Mini calendar widget · 2-month view]
← Step 1
Continue → Step 3
YOUR TRIP SO FAR
[Mini map · pickup → drop]
Est. distance
[—]
Est. duration
[—]
Save quote · email me a link
Annotations
- M Four discrete steps with a visible stepper (H1 Visibility). Maya needs to feel forward progress. Each step is one decision domain.
- Auto-save with SMS magic-link — Maya gets interrupted constantly. Returning to a saved state is the difference between booked and lost (H3 User control, H6 Recognition).
- Live trip preview panel (desktop) gives system-status feedback (H1) and reduces the perception that the form is a black box.
- Recents — power-user shortcut (H7 Flexibility). Recurring corporate planners pick up "JFK Airport" once and never type it again.
- Expedited rate warning (<48h trips) prevents sticker shock later. H5 Error prevention.
- "Continue" never disables silently — if a required field is missing, the button stays clickable and surfaces a specific inline error on click (H9 Error recovery).
Wireframe 03
Quote Results · Vehicle compare
375 × Mobile/quote/abc123
← Edit trip
Save
[NYC] → [Boston · 220mi · 4hr · Aug 14]
⇅ Sort
⚙ Filter
[Bus photo]
[Premium 56-pax coach]
$3,840
★4.8 · 1,240 trips · on-time 97% · WiFi · restroom
Select
[Bus photo]
[Executive 36-pax coach]
$2,990
★4.9 · 890 trips · on-time 99% · WiFi · leather
Select
[Bus photo]
[Standard 56-pax coach]
$3,210
★4.6 · 2.4K trips · on-time 95% · WiFi
Select
+ 3 more matches · load more
⚑ TRIP GUARANTEE INCLUDED
If your bus can't make it, we deploy a backup within 2 hrs or refund 110%.
1280 × Desktop/quote/abc123
[USC] · ← Edit trip · [NYC] → [Boston · 220mi · Aug 14]
Save quote
Share
Talk to planner
FILTERS · 8 BUSES
Bus size
Amenities
WiFi
Restroom
ADA
Power
Operator rating
Price range
[———○———]
Clear all
8 buses match · sorted by best fit
⇅ Best fit ▾
Compare (2)
[Bus photo]
[Premium 56-pax]
$3,840
★4.8 · 1,240 trips · on-time 97%
WiFi
Restroom
Leather
Select this bus
[Bus photo]
[Executive 36-pax]
$2,990
★4.9 · 890 trips · on-time 99%
WiFi
Leather
Select this bus
[Bus photo]
[Standard 56-pax]
$3,210
★4.6 · 2,400 trips · on-time 95%
Select this bus
[Bus photo]
[Minibus 24-pax]
$2,140
★4.7 · 540 trips · on-time 96%
Select this bus
⚑ TRIP GUARANTEE · INCLUDED ON EVERY BUS
Backup bus in 2 hrs or 110% refund. No fine print.
Annotations
- M · D Surface operator metrics on every card — on-time %, trip count, rating. This is the wedge vs. opaque broker quotes (H1 Visibility).
- Photos of the actual bus type, not stock photography. Removes anxiety from coordinators booking sight-unseen.
- Trip Guarantee banner sits at the bottom of the result set, not the top, because by the time the buyer sees it they're price-anchored — the guarantee tips the close.
- Filter rail (desktop only) defers to mobile sort/filter sheet on small screens. Same data, different chrome.
- "Talk to planner" persists in the header — opt-in escape hatch, not a fork (Cialdini reciprocity: we're not forcing them off-ramp).
- Primary CTA only on cards above the value threshold. Lower-fit options get a secondary "Select" button — subtle nudge toward best fit (H4 Consistency reinforces hierarchy).
Wireframe 04
Trip Details · Itinerary editor
375 × Mobile/trip/abc123
← Buses
Edit trip
[Premium 56-pax coach]
★4.8 · WiFi · restroom · leather
ITINERARY
●
[NYC · Madison Sq Garden]
Sat Aug 14 · 7:00 AM pickup
Edit
○
[Boston · Fenway Park]
Sat Aug 14 · 11:30 AM arrive
Edit
+ Add stop
ADD AMENITIES
+ Coolers
+ DVD
+ ADA
+ PA
SUBTOTAL
$3,840
Includes Trip Guarantee · 10% deposit at checkout
Continue to checkout →
Save · come back later
1280 × Desktop/trip/abc123
[USC] · ← Back to results · Trip #abc123 · auto-saved 3s ago
Save
Share
[Bus photo]
[Premium 56-pax coach · Operator: ABC Transit]
★4.8 (1,240 trips) · on-time 97% · DOT #4582 · insured to $5M
WiFi
Restroom
Leather
Power outlets
ITINERARY · DRAG TO REORDER
[Mini map
w/ route
and pins]
w/ route
and pins]
●
Pickup · [NYC · Madison Sq Garden]
Sat Aug 14 · 7:00 AM · 60 pax
Edit · Remove
●
Drop-off · [Boston · Fenway Park]
Sat Aug 14 · 11:30 AM ETA
Edit · Remove
+ Add stop
ADD AMENITIES (OPTIONAL)
+ Coolers ($45)
+ DVD player ($30)
+ ADA lift ($120)
+ PA system ($25)
+ Driver gratuity preset
TRIP SUMMARY
Bus rental (8 hrs)
$3,200
Driver fees + fuel
$640
Trip Guarantee
incl.
TOTAL
$3,840
Deposit due today: $384 (10%)
Balance due 30 days before trip.
Balance due 30 days before trip.
Continue to checkout →
Save quote · finish later
Questions? Chat or call (844) 728-3661
Annotations
- M · R Direct-manipulation itinerary — drag to reorder stops, click any line to edit inline. H3 User control.
- Sticky summary panel (desktop) shows running total. Math is visible at all times (H1 Visibility). Mobile pins it to the bottom as a fixed bar.
- Operator surfaced explicitly — name, DOT number, insurance level. Procurement (David) needs this; coordinators (Maya) appreciate it.
- "Save quote, finish later" equals Maya's actual workflow. She'll forward this to a boss. Magic link arrives via email + SMS.
- Deposit is the only number shown bold today — clarity about what's due now vs. later (H5 Error prevention, no surprise charge).
Wireframe 05
Checkout · 10% deposit
375 × Mobile/checkout/abc123
← Trip details
🔒 Secure
[Confirm your trip]
DUE TODAY (10%)
$384
Balance $3,456 due Jul 15
YOUR INFO
[Full name]
[Email]
[Mobile · for trip-day SMS]
[Company (optional)]
PAYMENT
[Card number]
[MM/YY]
[CVC]
[ZIP]
Or pay with Apple Pay · Google Pay · ACH
⚑ USC Trip Guarantee included. Cancel free up to 30 days out.
Book this trip · $384 today
By booking you agree to USC's terms & the operator's policy.
1280 × Desktop/checkout/abc123
[USC] · 🔒 Secure checkout · Trip #abc123
Need help? Chat · (844) 728-3661
CONTACT
[First name]
[Last name]
[Email · receipt + magic link]
[Mobile · trip-day SMS]
[Company (optional)]
[Cost center / PO (optional)]
PAYMENT
🔒 Stripe · PCI-DSS · 3DS2
Apple Pay
Google Pay
ACH
Card
[Card number]
[MM/YY]
[CVC]
[ZIP]
Billing address same as ZIP · expand to override
ON THE DAY OF YOUR TRIP
We'll text the trip lead (Maya) and one additional contact you choose, with live tracking + driver phone 2 hrs before pickup.
[+ Add a second on-trip contact]
ORDER SUMMARY
[Bus photo]
[Premium 56-pax · ABC Transit]
NYC → Boston · Sat Aug 14 · 8 hrs
Bus + driver
$3,840
Trip Guarantee
incl.
Trip total
$3,840
Due today (10%)
$384
Balance auto-charged Jul 15. Free cancel before then.
Book trip · $384 today
By booking you agree to USC's terms.
⚑ TRIP GUARANTEE
Backup bus in 2 hrs or 110% refund.
Annotations
- M · D Single-page checkout (no multi-step). Industry best practice — fewer abandons than a 3-step.
- Cost-center / PO field is optional and unobtrusive but critical for David. Lets corporate buyers self-serve without a custom flow.
- Apple/Google Pay above card fields — converts mobile users at higher rates.
- Day-of-trip contact captured at booking, not in a separate flow. H5 Error prevention (no scramble on trip day).
- Trip Guarantee anchored next to the order total — last-mile reassurance at the moment of payment friction (Cialdini commitment).
- Free cancel window stated explicitly next to the "balance due" line. Eliminates the second-thoughts hesitation.
Wireframe 06
Customer Dashboard · Post-booking
375 × Mobile/account/trips/abc123
My trips
[Avatar]
NEXT TRIP · IN 6 DAYS
[NYC → Boston · Aug 14]
Premium 56-pax · 7:00 AM pickup
[Live map opens 2 hrs before pickup]
PRE-TRIP CHECKLIST
✓
Final headcount confirmed
✓
Pickup address verified
○
Roster uploaded (optional)
○
Balance auto-charges Jul 15
YOUR PLANNER
[Avatar]
[Sarah K.]
Replies in < 1 hr
💬 Chat
☎ Call
PAST TRIPS · 3
Book again
Want recurring trips? Start a team account →
1280 × Desktop/account/trips/abc123
[USC] · My trips · Account · Team · Billing
[Maya · maya@…] ▾
NEXT TRIP · IN 6 DAYS
[NYC → Boston · Sat Aug 14]
Premium 56-pax coach · ABC Transit · 7:00 AM pickup · 8 hrs
[Mini map
pre-trip preview]
pre-trip preview]
Edit itinerary
Manage roster
Download invoice
Cancel (free until Jul 15)
PRE-TRIP CHECKLIST · 2/4
✓
Final headcount confirmed
✓
Pickup address verified
○
Roster uploaded (optional)
○
Balance auto-charges Jul 15
YOUR PLANNER
[Avatar]
[Sarah K.]
Replies < 1 hr · NYC team
💬 Chat
☎ Call
✉ Email
LIVE TRACKING
[Map placeholder · live tracking opens 2 hrs before pickup]
When live, you'll see the bus on the map, ETA updates, and a direct-message channel with the driver.
RECEIPTS & DOCS
Download W-9 / COI
PAST TRIPS
Book again →
DO THIS FOR YOUR WHOLE TEAM
Invite teammates, set cost centers, see one invoice for every trip your company takes.
Start a team account →
Annotations
- M · R Status-first layout — the next trip is the page (H1 Visibility). Everything else (past trips, docs) is supporting.
- Pre-trip checklist is a Cialdini commitment device — small, low-friction tasks that increase booking-day engagement.
- Live tracking placeholder is intentional. Empty-state pattern (UX-PATTERNS.md § 1.4): "Live tracking opens 2 hrs before pickup" tells the user when, why, and what to expect. Avoids confusion about a "missing map".
- "Start a team account" cross-sell appears in the dashboard, post-booking, when the user is at peak satisfaction — the moment to ask for a deeper commitment.
- Cancel button visible, not buried (H3 User control). Free-cancel window stated in plain English next to the button.
- aria-live polite on the ETA/status region for screen readers.
Wireframe 07
SEO city / route template
375 × Mobile/charter-bus-rental/los-angeles
≡
[USC]
☎
[Charter bus rental in Los Angeles]
[35 yrs · 14K+ LA trips · FEMA & F500 approved]
LA QUOTES · ~60 SEC
[Pickup in LA · default LAX]
[Destination]
[Date · passengers]
SEE LA PRICES →
LA PRICING · STARTING AT
Minibus 24-pax
$95/hr
Coach 56-pax
$140/hr
LA → San Diego (one-way)
$1,840
[Charter buses for LA's biggest groups]
POPULAR LA ROUTES
LA REVIEWS · ★4.7 (240)
LA FAQ
Get an LA quote →
[Nearby cities · Top LA routes · Trip types · Footer]
1280 × Desktop/charter-bus-rental/los-angeles
⚑ USC Trip Guarantee · LA backup bus in 2 hrs or 110% refund
[USC LOGO]
Solutions
Locations
Pricing
For Business
Get LA quote
Home · Charter bus rental · Los Angeles
[Charter Bus Rental in Los Angeles — Real Prices, Real Buses, in 60 Seconds]
[35 yrs · 14,200 LA trips · LAX-approved · DOT #2418 · F500 LA clients]
DOT #2418
★4.7 LA
FEMA
GSA
LA-SPECIFIC PRICING · STARTING AT
Minibus 24
$95/hr
Coach 36
$120/hr
Coach 56
$140/hr
LA → SD
$1,840
CHARTER BUSES FOR LA'S BIGGEST GROUPS
Hollywood weddings
Studio shoots
LAFC away games
USC / UCLA fans
LA AREA · 250 WORDS OF GENUINE COPY
POPULAR LA ROUTES · INTERNAL LINKS
LA → San Diego
LA → Las Vegas
LA → Santa Barbara
LA → Palm Springs
LA → Anaheim
LA → SF
REAL LA REVIEWS · ★4.7 (240)
LA CHARTER BUS FAQ · FAQPAGE SCHEMA
Get an LA quote in 60 seconds →
LA QUOTE BUILDER · STICKY
One-way
Round
Hourly
[Pickup · default LAX]
[Destination]
[Date]
[# pax]
SEE LA PRICES →
Or call our LA line
(310) 555-0140 · 24/7
(310) 555-0140 · 24/7
[FOOTER · 30 nearby cities · top LA routes · trip types · about · legal]
Annotations
- H1 contains exact-match keyword ("Charter Bus Rental in Los Angeles") + intent ("Real Prices in 60 Seconds"). Anchors both ranking and conversion.
- LA-specific pricing block above the fold — neither competitor publishes this. Cialdini reciprocity (we share, you trust us).
- Inline quote builder is sticky (desktop), persistent (mobile) — never more than 1 thumb-scroll away from action.
- Local phone number with LA area code (310). Cialdini liking (proximity); also boosts conversion for trust-led buyers.
- Internal-link block to nearby cities + routes. SEO crawl-depth lever. 30 cities in the footer (per FRAMEWORK-INDEX SEO § 4).
- Schema.org markup ·
LocalBusiness·Service·AggregateRating·FAQPage·BreadcrumbList. - 250-500 words of genuine local copy — not boilerplate. References real LA venues, traffic patterns, parking quirks. Drives long-tail.
Wireframe 08
Trip-type landing · e.g. /weddings
375 × Mobile/weddings
≡
[USC]
☎
[Wedding-day photo · bus + bridal party]
[Wedding shuttles that show up.]
[2,400+ weddings since 2004 · driver in tux available]
PLAN YOUR WEDDING SHUTTLE
[Venue address]
[Hotel block / pickup]
[Wedding date · guest count]
See wedding pricing →
HOW WEDDINGS USUALLY WORK
1
Hotel block → ceremony
2
Ceremony → reception
3
Reception → hotels (late)
WEDDING REVIEWS
Get a wedding quote →
1280 × Desktop/weddings
⚑ Wedding-day Trip Guarantee · Backup bus in 2 hrs or 110% back
[USC]
Solutions
Locations
Pricing
For Business
Get quote
[Hero · real wedding photo]
[Wedding shuttles that show up. Every time.]
[2,400+ weddings since 2004 · drivers in formal wear · "champagne ride" friendly]
HOTEL → CEREMONY
Get every guest to the venue on time, together.
CEREMONY → RECEPTION
Bridal party in one ride, no scramble.
LATE-NIGHT RIDES HOME
No one drinks-and-drives.
WEDDING PRICING · STARTS AT
Single shuttle, 5 hr min
$680
Full-day, 56-pax
$1,890
Multi-bus fleet
Custom
REAL WEDDING REVIEWS
— [Bride, Brooklyn 2024]
— [Wedding planner, Hudson Valley]
PLAN YOUR WEDDING SHUTTLE
[Venue address]
[Hotel block / pickup]
[Wedding date]
[# guests]
See wedding pricing →
Or talk to a wedding specialist · (844) 728-3661
Annotations
- Audience-language headlines — "Shuttles that show up" speaks to the fear, not the feature. H2 Match-real-world.
- Three-step "how weddings usually work" is conceptual scaffolding (Norman's mental model). Robin doesn't book weddings often; this teaches her in 8 seconds.
- Wedding-specific reviews block, not generic. Cialdini social proof. Schema.org review markup.
- Real hero photography — every trip-type page gets a single high-quality image. No carousel.
- Templated but content-rich — same shell for /sports-teams, /corporate-shuttle, /school-bus-rental, etc. Variable content per page.
Wireframe 09
Trust & About
375 × Mobile/about
≡
[USC]
☎
[Built to move people. Since 2004.]
[The Telmany family started USC after seeing the "Wild West" of charter quality. 35 years and 300K trips later, the standard is set.]
300K+
trips
12M+
passengers
44
states
LEADERSHIP
[avatar]
Mark Telmany
President
[avatar]
Edward Telmany
Co-CEO
THE USC TRIP GUARANTEE
If your bus can't make it, we deploy a backup within 2 hrs or refund 110%. No fine print.
Read the policy →
SAFETY & CREDENTIALS
DOT #2418
GSA
$5M ins.
FEMA
FEDERAL & F500 CLIENTS
[LOGO]
[LOGO]
[LOGO]
[LOGO]
Get a quote →
1280 × Desktop/about
[USC]
Solutions
Locations
Pricing
For Business
Get quote
[Built to move people.
Since 2004.]
Since 2004.]
[Three paragraphs of real founder story · the Telmany family, the 9/11 pivot, the FEMA partnership, the GSA contract, the SubOut.com marketplace.]
300K+
trips since founding
12M+
passengers moved
44
states served
9.3
Net Promoter Score
LEADERSHIP
[Photo]
Mark Telmany
President
[Photo]
Edward Telmany
Co-CEO
[Photo]
Joseph Heap
CMO
⚑ USC TRIP GUARANTEE
Backup bus in 2 hrs or 110% refund. Period.
Read the policy →
SAFETY & CREDENTIALS
DOT #2418
MC-987654
GSA Schedule
$5M ins.
FEMA partner
CLIENT LOGO WALL
[LOGO]
[LOGO]
[LOGO]
[LOGO]
[LOGO]
[LOGO]
Annotations
- D Stat-first hero — procurement buyers (David) scan numbers, not narratives. The 4-up stat row anchors all later claims.
- Founder story matters here · the Telmany family + 9/11 pivot is genuinely unique. CharterUP is a 2018 VC-backed startup; tenure is USC's permanent differentiation.
- Real leadership photos with credentials — Cialdini authority. Photos must be real (no stock).
- Trip Guarantee is a sticky sidebar — every section restates the deal. This is the page where it gets the most attention.
- DOT/MC numbers in plain text — buyers (especially government) verify these against FMCSA SAFER.
Wireframe 10
Day-of-trip mobile dashboard
375 × Mobile · T-30 min/account/trips/abc123
← Trips
Today · 7:00 AM
LIVE · BUS IS ON THE WAY
ETA 7:02 AM · 12 min away
Driver: Carlos R · ★4.9 · DOT #4582
[LIVE MAP · bus icon moving]
💬 Message driver
☎ Call driver
TODAY'S TRIP
●
[Madison Sq Garden]
7:00 AM pickup
●
[Fenway Park]
11:30 AM ETA
SHARE THIS TRIP
Send to roster
Copy link
SOMETHING WRONG?
Talk to USC now
24/7 dispatch · < 60 sec answer
375 × Mobile · T+2 hours/account/trips/abc123
EN ROUTE · 47% COMPLETE
[Map · bus along route]
Distance to next stop
96 mi
ETA
11:24 AM
Speed
62 mph
MESSAGES
[Type a message to Carlos…]
Share live link with passengers
Mark trip complete
375 × Mobile · Post-trip/account/trips/abc123
TRIP COMPLETE · NICELY DONE
[NYC → Boston · Aug 14]
Carlos got everyone there on time.
HOW WAS IT?
★
★
★
★
★
[Tip Carlos?]
DO THIS AGAIN
Book identical trip
Save to my recurring
SHARE THE LOVE
Refer a team that books, get $250 credit.
Get referral link →
Annotations
- Three states shown · pre-pickup live, en-route, post-trip. Each state collapses non-essential UI so the most important info dominates.
- "Talk to USC now" persists pre-trip — anxiety spike happens 30 minutes before pickup. Immediate human escape is the difference between trust and a 1-star review.
- Share live link — passengers see the bus too, without needing a USC login (read-only public URL with expiring token).
- Post-trip rebook + referral at peak satisfaction. Eyal: variable reward (was the trip great?) → investment (book again).
- aria-live on ETA region, polite. Screen-reader users get ETA changes spoken.
Wireframe 11
Operator portal · B2B (SubOut.com refresh)
375 × Mobile · Operator appoperators.uscoachways.com
[Operator: ABC Transit]
[Avatar]
TODAY · 3 ACTIVE TRIPS
2
In progress
1
Pending pickup (45 min)
NEW TRIP REQUESTS · 4
Review & accept
FLEET STATUS
Buses available
7 / 12
Maintenance due
2
WEEKLY REVENUE
$48,200
↑ 18% vs last week
1280 × Desktop · Operator dashboardoperators.uscoachways.com
[ABC Transit] · Today is Aug 14 · 3 active trips
Fleet
Drivers
Invoices
+ Accept new trips
REVENUE · WTD
$48,200
↑ 18% vs last wk
UTILIZATION
73%
Target 80%
ON-TIME · 30D
97.4%
USC tier: Gold
RATING
★4.82
240 trips
NEW TRIP REQUESTS · 4 PENDING
NYC → Boston · Aug 21 · 56-pax
Decline
Accept · $3,840
LGA → Stamford · Aug 18 · 24-pax
Decline
Accept · $1,140
Brooklyn → Atlantic City · Aug 19 · 36-pax
Decline
Accept · $2,200
Newark → Philly · Aug 22 · 56-pax · recurring
Decline
Accept · $3,400
ACTIVE TRIPS · LIVE MAP
[Multi-bus map · 3 pins]
FLEET
Buses available
7 / 12
In maintenance
2
On trip
3
DRIVERS
On duty
5 / 18
HOS warnings
1
INVOICES & PAYOUTS
Pending
$24,800
Next payout
Aug 16
Annotations
- Operators are USC's second customer. The portal must be excellent — happy operators accept trips faster (= USC fills more orders).
- Decline + Accept buttons side-by-side with the price visible. Removes guessing. Time-to-accept is a KPI.
- "USC tier: Gold" · gamification with real consequence (higher tier = higher allocation priority). Eyal hook loop on the supply side.
- Live multi-bus map for operators with 3+ active trips. Mirrors the customer view but with operational depth.
- HOS (Hours of Service) warnings · regulatory compliance built into the portal. Safety as a system, not a slogan.